Email list definition: email list refers to a database of contact email addresses collected by a brand for marketing communications.
Email lists allow a brand to send marketing messages to large numbers of people – sometimes in their millions – from one dashboard.
Because email lists require users to opt-in and grant permission to receive marketing communications, email lists are important for brands of all size.
Better still, they are “owned” media that allows a brand to communicate with their audience at any time, without needing to pay.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.