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Email List Definition

Marketing Definitions

13 Nov 2019 • 1 min read • Austin shong

Email List Definition

Email list definition: email list refers to a database of contact email addresses collected by a brand for marketing communications.

Email lists allow a brand to send marketing messages to large numbers of people – sometimes in their millions – from one dashboard.

Because email lists require users to opt-in and grant permission to receive marketing communications, email lists are important for brands of all size.

Better still, they are “owned” media that allows a brand to communicate with their audience at any time, without needing to pay.

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Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

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