External link definition: external links are hyperlinks that redirect a website user to a third-party domain.
External links go in two directions:
For example:
This hyperlink to the Loomly Twitter feed is an external link.
External links have multiple uses in marketing.
Links to your site can be beneficial for website traffic and improve factors for appearing in search engines, through an off-site optimization process known as link building.
Links from your site can help to provide context and authority to pages you have created, such as citing a research paper in a blog post.