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External Link Definition

Marketing Definitions

14 Nov 2019 • 1 min read • Austin shong

External Link Definition

What is an External Link?

External link definition: external links are hyperlinks that redirect a website user to a third-party domain.

External links go in two directions:

  1. To your site: when a third-party uses a hyperlink pointing to your site
  2. From your site: when you use a hyperlink that points to a third-party site

For example:

This hyperlink to the Loomly Twitter feed is an external link.

External links have multiple uses in marketing.

Links to your site can be beneficial for website traffic and improve factors for appearing in search engines, through an off-site optimization process known as link building.

Links from your site can help to provide context and authority to pages you have created, such as citing a research paper in a blog post.

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