Facebook dynamic ads definition: Facebook dynamic ads are responsive social media ads that update and show products based on user behavior.
Facebook dynamic ads are a form of retargeting
They aim to show relevant ecommerce products to users who have visited a website – or their competitor’s – but have left before making a purchase.
They require two elements to run effectively:
For example…
OPUMO use Facebook dynamic ads to target products to users who have visited competitor fashion retailer websites in the UK:
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.