Skip to content

Facebook Dynamic Ads Definition

Marketing Definitions

14 Nov 2019 • 1 min read • Austin shong

Facebook Dynamic Ads Definition

What are Facebook Dynamic Ads?

Facebook dynamic ads definition: Facebook dynamic ads are responsive social media ads that update and show products based on user behavior.

Facebook dynamic ads are a form of retargeting

They aim to show relevant ecommerce products to users who have visited a website – or their competitor’s – but have left before making a purchase.

They require two elements to run effectively:

  1. Meta Pixel: to track on-site user behavior
  2. Facebook product catalog: to choose products to target

For example…

OPUMO use Facebook dynamic ads to target products to users who have visited competitor fashion retailer websites in the UK:

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Facebook Dynamic Ads

Concept related to Facebook Dynamic Ads

Additional resources about Facebook Dynamic Ads

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?