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Facebook Dynamic Ads Definition

Marketing Definitions

14 Nov 2019 • 1 min read • Austin shong

Facebook Dynamic Ads Definition

What are Facebook Dynamic Ads?

Facebook dynamic ads definition: Facebook dynamic ads are responsive social media ads that update and show products based on user behavior.

Facebook dynamic ads are a form of retargeting

They aim to show relevant ecommerce products to users who have visited a website – or their competitor’s – but have left before making a purchase.

They require two elements to run effectively:

  1. Meta Pixel: to track on-site user behavior
  2. Facebook product catalog: to choose products to target

For example…

OPUMO use Facebook dynamic ads to target products to users who have visited competitor fashion retailer websites in the UK:


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