Geofilter definition: geofilter refers to a social media image overlay that can only be accessed within a specific area.
Geofilters can be found on social media platforms like:
They require a mobile device to have its location services enabled, and that the user is within the boundaries of where the geofilter has been assigned.
For example:
Coachella music festival uses Snapchat Geofilters so attendees can share what stage and act they were seeing when their photograph or video was taken:
This can increase brand engagement and exposure, especially to users outside of the event.
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