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Geofilter Definition

15 Oct 2019 • 1 min read •

Austin Shong

What is a Geofilter?

Geofilter definition: geofilter refers to a social media image overlay that can only be accessed within a specific area.

Geofilters can be found on social media platforms like:

They require a mobile device to have its location services enabled, and that the user is within the boundaries of where the geofilter has been assigned.

For example:

Coachella music festival uses Snapchat Geofilters so attendees can  share what stage and act they were seeing when their photograph or video was taken:

This can increase brand engagement and exposure, especially to users outside of the event.

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