Skip to content

Geofilter Definition

Marketing Definitions

15 Oct 2019 • 1 min read • Austin shong

Geofilter Definition

What is a Geofilter?

Geofilter definition: geofilter refers to a social media image overlay that can only be accessed within a specific area.

Geofilters can be found on social media platforms like:

They require a mobile device to have its location services enabled, and that the user is within the boundaries of where the geofilter has been assigned.

For example:

Coachella music festival uses Snapchat Geofilters so attendees can  share what stage and act they were seeing when their photograph or video was taken:

This can increase brand engagement and exposure, especially to users outside of the event.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Geofilter


Concept related to Geofilter


Additional resources about Geofilter


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
Path
In need of a better way to manage your social media?