Guerilla marketing definition: guerilla marketing is the process of using surprising, intriguing, and unorthodox methods to promote a product or service.
Guerilla marketing aims to:
Marketers can use a wide range of tactics to achieve the guerilla marketing effect, including – but not limited to – the following:
These tactics can either be subtle or overt.
Google regularly uses guerilla marketing to promote its search engine. They do this by hiding “easter eggs” – hidden tricks for people to find – that are activated by certain keywords.
For example, searching “do a barrel roll” prompts Google to rotate 360 degrees.
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