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Guerilla Marketing Definition

Marketing Definitions

18 Nov 2019 • 1 min read • Austin shong

Guerilla Marketing Definition

What is Guerilla Marketing?

Guerilla marketing definition: guerilla marketing is the process of using surprising, intriguing, and unorthodox methods to promote a product or service.

Guerilla marketing aims to:

  • Leave a lasting impression
  • Create a memorable experience
  • Increase word-of-mouth

Marketers can use a wide range of tactics to achieve the guerilla marketing effect, including – but not limited to – the following:

These tactics can either be subtle or overt.

Google regularly uses guerilla marketing to promote its search engine. They do this by hiding “easter eggs” – hidden tricks for people to find – that are activated by certain keywords.

For example, searching “do a barrel roll” prompts Google to rotate 360 degrees.

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Popularity of the term Guerilla Marketing

Popularity of the term Guerilla Marketing

Additional resources about Guerilla Marketing

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