Lifecycle stages definition: lifecycle stages allow a brand to understand and label where a customer is in the sales process.
There are widely considered to be eight lifecycle stages:
- Subscriber: the contact has opted in to learn more about your brand
- Lead: the contact has expressed interest in your product
- Marketing qualified lead: the contact is engaged but not ready to buy
- Sales qualified lead: the contact is ready to receive sales communications
- Opportunity: the contact is likely to buy
- Customer: the contact has converted into a customer
- Evangelist: the customer has become a brand advocate
- Other: the contact does not fit any of the above
Labeling a contact at each of these stages allows a brand to understand how to employ lead nurturing. This enables targeted communication to address their wants and needs.
Popularity of the term Lifecycle Stages
Concept related to Lifecycle Stages
Additional resources about Lifecycle Stages
Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media.
Start your 15-day free trial now.