Loomly Blog

PPC Definition | Loomly Blog

Written by Austin Shong | Oct 8, 2019 4:00:00 AM

What is PPC?

PPC definition: PPC is an acronym of Pay Per Click; it is a form of digital advertising where advertisers pay for clicks on their display ads.

PPC is typically used by marketers looking to drive traffic from search engines like Google. This involves bidding on terms such as:

The advertiser with the highest bid wins the opportunity to be displayed, or the best ad placement, and an increased chance of driving traffic.

Social media platforms like Facebook and Twitter have also incorporated this style of PPC into their advertising model.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term PPC

Concept related to PPC

Additional resources about PPC

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.