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PPC Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

PPC Definition

What is PPC?

PPC definition: PPC is an acronym of Pay Per Click; it is a form of digital advertising where advertisers pay for clicks on their display ads.

PPC is typically used by marketers looking to drive traffic from search engines like Google. This involves bidding on terms such as:

The advertiser with the highest bid wins the opportunity to be displayed, or the best ad placement, and an increased chance of driving traffic.

Social media platforms like Facebook and Twitter have also incorporated this style of PPC into their advertising model.

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