Reach definition: reach refers to the total number of people who see an advertisement or social media update.
Reach is typically referred to in one of two forms:
Reach is important as it signifies how many people who can see and engage with a piece of content or an ad, with the potential to convert into customers or subscribers.
Each type of reach comes with their own benefits and drawbacks, and there is no clearly defined “better” type of reach to have.