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Reach Definition

Marketing Definitions

15 Oct 2019 • 1 min read • Austin shong

Reach Definition

What is Reach?

Reach definition: reach refers to the total number of people who see an advertisement or social media update.

Reach is typically referred to in one of two forms:

  • Organic reach: the number of people who see a post without paid promotion
  • Paid reach: the number of people who see a paid promotion

Reach is important as it signifies how many people who can see and engage with a piece of content or an ad, with the potential to convert into customers or subscribers.

Each type of reach comes with their own benefits and drawbacks, and there is no clearly defined “better” type of reach to have.

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