Self-serve advertising definition: self-serve advertising is a process where brands can purchase, create, and publish ads on a platform without human assistance.
Self-serve advertising is the most common type of digital advertising. It typically requires users to follow a variation of the following process:
Because this type of advertising requires no human assistance it is priced at a cheaper rate.
Self-serve advertising can be found on almost all social media platforms including – but not limited to – the following: