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Self-Serve Advertising Definition

Marketing Definitions

13 Aug 2019 • 1 min read • Austin shong

Self-Serve Advertising Definition

What is Self-Serve Advertising?

Self-serve advertising definition: self-serve advertising is a process where brands can purchase, create, and publish ads on a platform without human assistance.

Self-serve advertising is the most common type of digital advertising. It typically requires users to follow a variation of the following process:

  • Access an advertising platform
  • Create their ad
  • Select targeting options
  • Submit the ad for review

Because this type of advertising requires no human assistance it is priced at a cheaper rate.

Self-serve advertising can be found on almost all social media platforms including – but not limited to – the following:

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