SEO definition: SEO stands for Search Engine Optimization; it aims to increase traffic to a brand’s website from search engines like Google.
SEO’s primary role is to look at all the factors that influence:
Then manipulate them to give the webpage the highest ranking in a search engine for a relevant keyword term.
SEO uses “ranking factors” that are either confirmed by the search engines or assumed by professionals based on research and case studies.
These factors fall into one of two categories:
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.