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SEO Definition

Marketing Definitions

16 Oct 2019 • 1 min read • Austin shong

SEO Definition

What is SEO?

SEO definition: SEO stands for Search Engine Optimization; it aims to increase traffic to a brand’s website from search engines like Google.

SEO’s primary role is to look at all the factors that influence:

  • How webpages rank in search engines
  • How users interact with content

Then manipulate them to give the webpage the highest ranking in a search engine for a relevant keyword term.

SEO uses “ranking factors” that are either confirmed by the search engines or assumed by professionals based on research and case studies.

These factors fall into one of two categories:

  1. On-page optimization: the adjustable factors on a brand’s website
  2. Off-page optimization: the adjustable factors on third-party websites and resources

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