Top of mind awareness definition: top of mind awareness is a customer’s ability to recall a brand or product when thinking of a niche.
Top of mind awareness is a type of brand awareness that indicates how impactful a marketing strategy has been on the target audience. It is typically measured by way of surveys.
These surveys questions customers about a topic or niche and record only the first brand they say. For example:
Top of mind awareness can be improved by increasing exposure through media channels.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.