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Top of Mind Awareness Definition

Marketing Definitions

30 Sep 2019 • 1 min read • Austin Shong

Top of Mind Awareness Definition

What is Top of Mind Awareness?

Top of mind awareness definition: top of mind awareness is a customer’s ability to recall a brand or product when thinking of a niche.

Top of mind awareness is a type of brand awareness that indicates how impactful a marketing strategy has been on the target audience. It is typically measured by way of surveys.

These surveys questions customers about a topic or niche and record only the first brand they say. For example:

  • Soda: Coca-cola
  • Jeans: Levis
  • Shipping: UPS
  • Notebooks: Moleskine
  • Books: Barnes and Noble

Top of mind awareness can be improved by increasing exposure through media channels.

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