URL definition: URL refers to the virtual address of a brand’s website; it is an acronym for Uniform Resource Locator.
URLs are what appear in the long white bar at the top of a website browser:
They typically look like this:
However the suffix – “.com” in this case – can change based on location or the function of the URL. For example, users in the UK may have a URL that ends with “.co.uk”.
URLs are essential to a website’s function and each page has its own variation.