User-generated content definition: user-generated content refers to any piece of content that is created by a brand’s customers.
User-generated content can come in the form of all rich media, including:
User-generated content can be used by marketers to increase social proof, engagement, and even to fuel a content curation strategy.
For example:
Aerie started their #AerieREAL campaign to encourage women to embrace how they look and submit unfiltered photos wearing their swimsuits:
This provides them with a continuous source of content that promotes their brand message.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.