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User-Generated Content Definition

Marketing Definitions

16 Dec 2019 • 1 min read • Austin shong

User-Generated Content Definition

What is User-Generated Content?

User-generated content definition: user-generated content refers to any piece of content that is created by a brand’s customers.

User-generated content can come in the form of all rich media, including:

  • Text
  • Images
  • Videos
  • GIFs

User-generated content can be used by marketers to increase social proof, engagement, and even to fuel a content curation strategy.

For example:

Aerie started their #AerieREAL campaign to encourage women to embrace how they look and submit unfiltered photos wearing their swimsuits:

This provides them with a continuous source of content that promotes their brand message.


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