UTM parameters definition: UTM parameters are extensions of URLs that enable marketers to track the source of traffic to a webpage.
UTM parameters work like “tags” on a URL. When a URL containing a parameter is visited, it communicates the visit to an associated analytics tool.
These UTM parameters come in five forms:
UTM parameters are helpful for content marketers trying to understand their most effective or profitable types of traffic.
For example:
Clicking this link it would tell our Google Analytics account that you visited the Loomly homepage from our marketing dictionary.