Instagram advertising definition: Instagram advertising is a function of the Instagram social that enables brands to run display ads that target Instagram users.
Instagram advertising requires a brand to have a Facebook page and access to an Instagram business profile. Once setup brands can run five different types of ads:
These ads can then be targeted to custom audiences that are created within the Facebook advertising platform.
Instagram adverts are considered to be highly effective; especially for brands that operate in the ecommerce industry, as the platform is optimized for shopping.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.