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Instagram Advertising Definition

Marketing Definitions

13 Nov 2019 • 1 min read •

Austin Shong

What is Instagram Advertising?

Instagram advertising definition: Instagram advertising is a function of the Instagram social that enables brands to run display ads that target Instagram users.

Instagram advertising requires a brand to have a Facebook page and access to an Instagram business profile. Once setup brands can run five different types of ads:

  1. Photo ads
  2. Carousel ads
  3. Slideshow ads
  4. Video ads
  5. Stories ads

These ads can then be targeted to custom audiences that are created within the Facebook advertising platform.

Instagram adverts are considered to be highly effective; especially for brands that operate in the ecommerce industry, as the platform is optimized for shopping.

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