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AI Marketing Definition

Marketing Definitions

15 Aug 2019 • 1 min read • Austin shong

AI Marketing Definition

What is AI Marketing?

AI marketing definition: AI marketing – or artificial intelligence marketing – uses algorithms and machine learning to inform a marketer’s decision making.

AI marketing relies on programs and tools to:

  • Analyze data
  • Generate insights
  • Offer predictions

These are all extracted from or based on the target audience’s previous behavior.

AI marketing is considered to still be in its infancy. However, many tools – like Loomly – offer elements to perform tasks such as:

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

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