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Brand Intelligence Definition

Marketing Definitions

09 Oct 2019 • 1 min read • Austin shong

Brand Intelligence Definition

What is Brand Intelligence?

Brand intelligence definition: brand intelligence is the collection and interpretation of data surrounding a brand, with the goal of understanding consumer sentiment.

Brand intelligence data can be extracted from a wide range of sources, including:

By tracking what has been said, brands are able to judge intent and sentiment.

The data can then be used to inform:

With the goal of improving (or changing) the image of your brand.

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