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Competitive Analysis Definition

Marketing Definitions

16 Oct 2019 • 1 min read • Austin shong

Competitive Analysis Definition

What is Competitive Analysis?

Competitive analysis definition: competitive analysis is the evaluation of a competitor’s strengths and weaknesses to help uncover a brand’s competitive advantage.

When performing a marketing competitive analysis brands will often look at a competitor’s strategies, including:

To uncover areas they can leverage and use to inform their own strategies and the competitive advantage they should hone in on.

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