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Content Curation Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin Shong

Content Curation Definition

What is Content Curation?

Content curation definition: content curation is the process of finding, collecting and using relevant third-party content in a brand’s marketing strategy.

Content curation is a great way to generate discussion, promote ideas, and collaborate with other relevant brands and publications.

For example:

Social media managers often create updates using relevant:

There are many publications who have built their entire following based on content curation, like Social Media Today.

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