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Cross-Device Marketing Definition

Marketing Definitions

21 Aug 2019 • 1 min read • Austin shong

Cross-Device Marketing Definition

What is Cross-Device Marketing?

Cross-device marketing definition: cross-device marketing is the process of ensuring a consistent user experience and brand message across all possible devices.

It is synonymous with cross channel marketing because it uses a seamless transition between different versions of your website on:

  • Mobile
  • Desktop
  • Tablet

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