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Emoji Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Emoji Definition

Emoji definition: Emoji are small digital images used in to convey emotion and expression in text-based communication.

Emoji were originally invented in Japan and were used as early as 1997 on Japanese mobile phones to add context to text messages; they have since developed into a worldwide phenomenon.

Emoji are often used by marketers in written content like:

To add color and express deeper meaning in written marketing communications.

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