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Employee Amplification Definition

Marketing Definitions

14 Nov 2019 • 1 min read • Austin Shong

Employee Amplification Definition

What is Employee Amplification?

Employee amplification definition: employee amplification is the process of using staff social media accounts to distribute content marketing materials.

Employee amplification aims to utilize an organizations social media presence, across all relevant platforms, to promote branded content.

This approach can help to:

  • Increase visibility
  • Drive traffic
  • Reach relevant audiences

And may include actions such as:

  • Sharing blog content
  • Retweeting posts
  • “Liking” specific updates
  • Leaving comments

Employee amplification can also be used in conjunction with employee advocacy to increase the impact of a brand’s employer branding strategy.

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