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Google Quality Score Definition

Marketing Definitions

18 Nov 2019 • 1 min read • Austin shong

Google Quality Score Definition

What is Google Quality Score?

Quality score google definition: Google Quality Score is a function of the Google Adwords advertising platform; it is an estimate of the quality of the assets in a campaign.

Google Quality Score was implemented to improve the quality and relevance of the content that advertisers to target Google’s search engine users.

It provides a numerical score from one to ten – one being the lowest, ten being the highest – based on the perceived quality of an advertiser’s:

Advertisers who receive a higher score can enjoy lower costs and better ad placements.

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