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Lead Definition

Marketing Definitions

18 Nov 2019 • 1 min read • Austin shong

Lead Definition

What is a Lead?

Lead definition: lead refers to a person or organization that has the potential to become a customer or client.

Leads are, in many ways, the entire focus of marketing; we aim to generate and connect with leads in order to sell our products.

Leads have usually expressed interest in a product, service or brand and have provided their contact details. These are acquired through a process called lead generation.

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