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Machine Learning Definition

Marketing Definitions

16 Dec 2019 • 1 min read • Austin Shong

Machine Learning Definition

What is Machine Learning?

Machine learning definition: machine learning is a function of artificial intelligence that identifies patterns, interprets data and makes decisions.

Machine learning plays an important role in the future of marketing, especially as more brands use artificial intelligence in their strategies and tools.

Its capabilities include – but are definitely not limited to – the following:

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