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Metadata Definition

Marketing Definitions

16 Aug 2019 • 1 min read • Austin Shong

Metadata Definition

What is Metadata?

Metadata definition: metadata is data that helps us interpret and understand other data. It is, in many ways, data about data.

Metadata provides context and insight to many of the actions we take online. For example, when an email is sent, the platform will record:

  • Who it was sent to
  • When it what sent
  • What device was used

Metadata plays an important role in digital marketing; especially for marketers who use:

Metadata can help platforms and marketers to understand and target specific types of metadata. This can include – but is not limited to – the following:

  • Targeting demographics
  • Showing accurate search results
  • Extracting user information

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