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Top of the Funnel Definition

Marketing Definitions

20 Nov 2019 • 1 min read • Austin shong

Top of the Funnel Definition

What is Top of the Funnel?

Top of the funnel definition: top of the funnel refers to leads who are just entering a marketing or sales funnel.

Top of the funnel leads can be generated by inbound and outbound marketing. They can be characterized as:

  • Newly brand aware
  • Wanting to learn more
  • Not ready to buy

Marketing to these leads focuses on building:

The goal is to engage them with a brand’s message and move them towards the middle of the funnel.

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