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Traffic Definition

Marketing Definitions

17 Dec 2019 • 1 min read • Austin Shong

Traffic Definition

What is Traffic?

Traffic definition: traffic is a short version of the term Website Traffic; it refers to the number of people who visit a website.

Traffic is typically:

  • Measured in “visits” or “sessions”
  • Tracked once per user

Traffic plays an important role in inbound marketing campaigns. Marketers look to increase the amount of traffic by using:

Traffic can come from lots of different sources and can be tracked using tools like tracking pixels and cookies.

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