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URL Shortener Definition

Marketing Definitions

16 Dec 2019 • 1 min read • Austin shong

URL Shortener Definition

What is a URL Shortener?

URL shortener definition: URL shortener refers to a tool that can take a link that is too long and convert it into a more compact version.

URL shorteners are practical for people using marketing strategies such as:

Where links that are too long either cannot be displayed or add unnecessary code to a page.

Many URL shorteners come with analytics metrics that allow users to see:

These can help users to understand and test different types of traffic sources.

For example…

Users who use Loomly’s feature will see their links go through this transformation:


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

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