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Webinar Definition

Marketing Definitions

11 Nov 2019 • 1 min read • Austin Shong

Webinar Definition

What is a Webinar?

Webinar definition: webinar refers to an online educational seminar.

Webinars are typically run by brands to inform, educate, and engage members of their audience. Especially those at the middle- and bottom-of-the-funnel.

In many ways, it is a form of lead nurturing.

Webinars take place at a scheduled time and users need to register their attendance. They are usually run in the style of a presentation with a voiceover from the webinar’s host(s).

Webinars come in two forms:

  1. Live webinars: where the host conducts the session in real-time
  2. Recorded webinars: where a previous webinar is shown

Attendees can usually comment and ask questions in a text-based live chat area.

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