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Word of Mouth Definition

Marketing Definitions

18 Dec 2019 • 1 min read • Austin Shong

Word of Mouth Definition

What is Word of Mouth?

Word of mouth definition: There are many ways that brands can leverage word of mouth marketing. Typically using one (or a combination of) of these three tactics:

  1. Foundational: create a good enough product that people want to share
  2. Managed: create campaigns that promote word of mouth
  3. Referral: create a scheme that rewards users for sharing

Word of mouth is a powerful tool for marketers because it takes advantage of psychological triggers – such as social proof – that influence decision making.

For example:

LA Fitness provide their members with day passes and encourage them to train with friends so that they will ask their friends to come along and try their gym.

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