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Above the Fold Definition

Marketing Definitions

09 Aug 2019 • 1 min read • Austin shong

Above the Fold Definition

What is Above the Fold?

Above the fold definition: above the fold refers to the portion of a web page seen before scrolling.

The term is taken from newspaper design where the most enticing content would be included above the central fold in the newspaper. In digital terms, the “fold” is the bottom of the browser.

The amount of content included above the fold varies based on:

Because the above the fold area is the most viewed part of any webpage it is considered to be the most important. However, this is subject to much debate in graphic design communities.

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