Skip to content

CAC Definition

Marketing Definitions

14 Oct 2019 • 1 min read • Austin Shong

CAC Definition

What is CAC?

CAC definition: CAC is an acronym of Customer Acquisition Cost; it refers to the amount of money needed to acquire a new customer through sales and marketing in a specific time period.

CAC is calculated using a number of factors including that contribute to the cost of marketing, advertising, and eventual sale of a product.

These factors include:

For example:

  • LG spend $100,000 on advertising a new Smart TV in Q1.
  • They acquired 100 customers
  • Their CAC is $1,000

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term CAC

Concept related to CAC

Additional resources about CAC

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?