What is Ad Copy?
Ad copy definition: ad copy refers to the text – or “copywriting” – used within an advertisement.
Ad copy is typically used to increase:
- Conversion rates
- Engagement rates
- Sales
It focuses on showing the benefits of taking a particular course of action, such as using a brand or buying a product.
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Popularity of the term Ad Copy
Concept related to Ad Copy
- Call to action
- Copywriter
Additional resources about Ad Copy
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