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Advertising Campaign Definition

Marketing Definitions

13 Aug 2019 • 1 min read • Austin Shong

Advertising Campaign Definition

What is an Advertising Campaign?

Advertising campaign definition: advertising campaign refers to a collection of ads promoting a specific theme.

Advertising campaigns can be characterized as:

  • Being made up from multiple ads and/or ad groups
  • Across a single or multiple audiences
  • To help a brand achieve a specific goal

For example:

Barnes and Noble want to increase the sales of non-fiction books.

They start an advertising campaign that looks like this:

  • Campaign: Increase Non-Fiction Book Sales
    • Ad Group #1 – Musical Biographies
    • Ad Group #2 – Sports Biographies
      • Facebook Ad: people who like the Manchester United
      • Twitter Ad: people who follow Tiger Woods

The advertising campaign is the “umbrella” theme that is supported by ad groups and specific ads.

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