Skip to content

Frequency Capping Definition

Marketing Definitions

15 Nov 2019 • 1 min read • Austin shong

Frequency Capping Definition

What is Frequency Capping?

Frequency capping definition: frequency capping is an online advertising term meaning to limit the number of times an ad is shown to a specific user.

Frequency capping is used to prevent overexposure to an ad, and is applied in one of two ways:

  1. Manually: the advertiser chooses a frequency cap before launching a campaign
  2. Automatically: the advertising platform applies a frequency cap

Each of these has its own benefits and should be informed by analytics data.

For example:

IKEA uses both Google and Facebook display ads to promote a new range of furniture:

  • Google requires a frequency cap to be set before launching a campaign.
  • Facebook applies a frequency cap after the campaign has been seen four times

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Frequency Capping

Concept related to Capping

Additional resources about Frequency Capping

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?