Skip to content

Average Response Time Definition

Marketing Definitions

21 Aug 2019 • 1 min read • Austin Shong

Average Response Time Definition

What is an Average Response Time?

Average response time definition: average response time is the average measure of time it takes for a brand to respond to customer interactions on social media.

Average response times have a direct impact on customer satisfaction, and expectations are often quite high. For example:

  • 85% of Facebook users expect a response within six hours
  • 64% of Twitter users expect a response within one hour

However, the average response time for most brands is 24 hours.

Facebook has started displaying the response time on branded Facebook pages in an effort to improve response times on the platform.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Average Response Time

Concept related to Average Response Time

Additional resources about Average Response Time

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?