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Social Media Manager Definition

Marketing Definitions

15 Oct 2019 • 1 min read •

Austin Shong

What is a Social Media Manager?

Social media manager definition: social media manager refers to the person responsible for cultivating and monitoring a brand’s social media feeds and following.

Social media managers are part of the marketing team. They are typically tasked with – but not constrained to – the following:

  • Update creation and scheduling
  • Audience engagements
  • Metric monitoring
  • Social listening
  • Social strategy development

Social media managers have become important people within the marketing team as the need to be active and present on social media continues to grow.

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